Our mission is to help every place become a great place to work for all.
We're on a mission to change the way the world works by creating more resilient, successful, sustainable businesses. Great Place To Work® gives leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experiences.
The Great Place To Work Model
A great workplace is one where employees trust the people they work for, have pride in the work they do, and enjoy the people they work with. To be truly great, that experience must be consistent for every employee, no matter who they are, what they do, or where they work. This consistent and inclusive experience is what we call “For All.”
The Great Place To Work Model is the framework for understanding how workplace culture drives business success.
This model is continually reinforced as over 22,000 customers rely on it to collect feedback from over 20 million employees globally, in over 180 countries.
What we believe
Trust
The foundation of every great workplace is trust. When employees believe that leadership's actions match its words, they feel empowered to do their best work.
Pride
Camaraderie
The Great Place To Work Effect
At the heart of our methodology lies the Trust Index™, a rigorously developed employee survey that has become the global standard for quantifying the ROI of workplace culture, leadership impact, and measuring the employee experience.
Companies who earn Great Place To Work Certification see remarkable business results. By using the Trust Index Survey, our customers get a benchmarked view of the key drivers of a great workplace. They gain insights to maximize employee potential, boost productivity, and improve financial outcomes.
4x stronger financial performance
High-trust companies deliver stock performance that beats the market average, with the best seeing nearly 4x the returns.
Half the turnover rate
Companies that embody the Great Place To Work model report half the turnover of the typical U.S. workplace.
15x more attractive to job seekers
In a 2023 market study, job seekers were 15x more likely to choose a company if they know it had been certified as a great workplace by its employees.
Increased productivity
86% of employees report giving extra effort at their jobs.
You're in great company
180+
Countries & Regions
22k+
Companies
20M+
Employees represented
Have a question?
The Great Place To Work Model is a research-backed framework that defines a great workplace as one where employees trust their leaders, take pride in their work, and enjoy their colleagues. It emphasizes creating a consistent and inclusive experience for all employees, regardless of role or background.
The Trust Index™ Survey is a globally recognized employee survey developed by Great Place To Work. It measures key drivers of workplace culture, including trust, leadership effectiveness, and employee experience. The results help organizations benchmark performance and identify areas for improvement.
Organizations that apply the Great Place To Work Model see improved employee engagement, reduced turnover, stronger financial performance, and enhanced employer branding. Certified companies are also more attractive to job seekers and experience higher productivity.
Learn More about partnering with us
Ready to unlock the Great Place To Work Effect with our Trust Index™? Talk to a member of our sales team.
Great Place To Work is a global leader in workplace culture, helping organizations create a consistently and overwhelmingly positive employee experience. We offer recognition and tools to help leaders and organizations elevate their employer brands, capture and understand employee experiences, build cultures that retain talent, and unlock the potential of every employee.
In 2021, Great Place To Work was acquired by UKG. At UKG, their purpose is people. UKG is on a mission to inspire every organization to become a great place to work through HCM technology built for all. More than 80,000 organizations across all sizes, industries, and geographies trust UKG HR, payroll, workforce management, and culture cloud solutions to drive great workplace experiences and make better, more confident people and business decisions. With the world’s largest collection of people data, work data, and culture data combined with rich experience using artificial intelligence in the service of people, UKG connects culture insights with business outcomes to show what’s possible when organizations invest in their people.
While Great Place To Work will continue operating independently within the UKG family, our research and insights will help UKG differentiate its best-in-class technology.
Both UKG and Great Place To Work are leading the charge on what it means to be a great place to work for all, and are proud to be Great Place To Work Certified™ great workplaces!