In Great Place To Work® research, the data is clear: Connecting employees with meaningful work leads to increased retention, innovation, employee well-being, and revenue.
When business leaders clearly articulate their “why”— the unique challenges and opportunities they hope to meet as an organization — great things happen.
Employees are more engaged with the business. They are more likely to go above and beyond their job responsibilities, to innovate, and to invest their time in business projects. They are less likely to leave the organization and more likely to recommend their company to friends and family.
Connection to purpose drives better business outcomes, but that’s only if employees understand how their role connects to the organization’s mission. And that responsibility falls to people leaders.
This report offers insights into how companies can ensure workers feel that their role is more than “just a job.”
The Power of Purpose in the Workplace report outlines:
- Why and how purpose triples employee retention
- What it looks like when purpose drives innovation and employee resilience
- Why purpose is essential for building the workforce of the future
- The No. 1 component that ties purpose to profits