How to Become a Certified Great Place To Work

“The value of this recognition has been instrumental in our recruiting efforts, retention and credibility with our customers and partners. ”

“The Trust Index benchmarking data has been invaluable to us. This helps us show where we are leading, where we are competitive, and where we are falling behind, and informs our strategies for driving improvements. ”

“Participating in the Great Place To Work Recognition program delivers positive brand recognition worldwide. It provides a competitive advantage for us and drives our credibility with customers, suppliers, investors and shareholders. ”

“Our partnership with Great Place To Work has been a game changer for our culture and talent management work at GoDaddy. The insights that have surfaced thanks to the Trust Index Survey and Culture Audit have helped us uncover blind spots and hidden strengths. ”

Validate your Employee Experience

Certification is the first step towards understanding how your employee experience stacks up and getting recognized for the great workplace culture you’ve built.

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How it Works

Great Place To Work Certification leverages 30 years of research to quantify the current state of your workplace culture and show you how it compares to the best in the world.

Survey your Employees

Select a 2-week period to launch the Trust Index©, our research-backed employee survey.

Complete Culture Brief

Provide details about your company’s programs and practices on our Culture Brief.

Get Certified

Meet our benchmark for Certification and you’ll be eligible for more than a dozen additional recognition opportunities.

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Webinar: How to get Great Place To Work-Certified™

What You Get

Certification

Recognized as Great Place To Work-Certified for 12 months.

Results & Benchmarking

Feedback from your employees and benchmarking for comparison.

Company Profile

Be seen on greatplacetowork.com as a Certified company.

Promotional Materials

Unlimited access to Certification badge and marketing templates.

Plus, the chance to be recognized on more than a dozen Best Workplace lists.

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It Pays to be Great Place To Work-Certified™

Grow Your Bottom Line

A healthy culture means a financial advantage in a competitive marketplace. Certification tells investors, candidates and vendors that you’re a safe bet.

Increased Innovation

Companies that build an Innovation By All culture generate more high-quality ideas, realize greater speed in implementation, and achieve greater agility—resulting in 5.5 times the revenue growth of peers with a less inclusive approach to innovation

Attract Top Talent

It is easier to recruit new employees when you have been certified as a great place to work. We have also found retention is higher at high-trust organizations.

Know What’s Working

Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.

Earn National Acclaim

Great Place To Work–Certified companies have a chance to steal the spotlight by ranking on one of our many Best Workplaces lists produced annually with Fortune, including the Fortune 100 Best Companies to Work For®.

Grow Your Brand

Brand yourself as a company that cares and wins customers’ attention and loyalty. Certification gives you the marketing resources to build brand recognition and the actionable insights to drive real business results.

Ready to Get Started?

Certification is affordable, easy, and can be completed in as few as three weeks.

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