Transform Your Workplace. Improve Business Performance.
Build a workplace that can adapt, innovate, and grow. Great Place To Work® gives you the workplace intelligence to understand what's working, identify what's holding your organization back, and help leaders and teams make improvements that drive better business results.
Build a Worplace that Adapts, Innovates, and Grows
82%
Adapt to Change
Employees at Certified™ companies who quickly adapt to change, vs. 64% at a typical U.S. workplace.
Source: Great Place To Work® 2025 Certified™ companies vs. the 2025 U.S. Normative Survey of 5,000+ employees at non-Certified workplaces.
5.5x
Faster Revenue Growth
Year-over-year revenue growth at companies in the top quartile for an inclusive innovation experience, vs. the lowest quartile.
Source: Great Place To Work® Trust Index™ analysis of Certified companies ranked by inclusive innovation experience ("Innovation By All").
8.5x
More Revenue Per Employee
The Fortune 100 Best Companies to Work For® vs. the U.S. market average.
Source: Great Place To Work® analysis of the 2025 Fortune 100 Best Companies to Work For®; U.S. market RPE from Prof. Aswath Damodaran, NYU Stern. Data current as of 2025.
"Leadership based on trust and transparency also takes courage. It's key to listen to your people — to understand what their experiences are — and make adjustments where necessary."
Build a Workplace Ready for Change
Great Place To Work gives leaders the intelligence and guidance to turn culture from an unknown into a business advantage.
See change readiness earlier: Understand how employees are experiencing change before problems show up in lagging business metrics.
Find what’s helping or holding you back: Identify the workplace conditions and leadership behaviors affecting execution.
Focus action where it matters: Give leaders clarity about where intervention can have the greatest impact.
Build trust through change: Strengthen the trust employees need to navigate uncertainty, adopt new ways of working and keep moving forward.
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Understand the Workplace Behind the Transformation
Get a clear, research-backed view of the employee experience and the conditions shaping performance across teams, leaders and the organization.
- Reveal strengths and barriers that traditional business metrics can't show you
- Understand where experiences differ across teams and employee populations
- Benchmark your workplace against relevant organizations
- Identify where trust can become a multiplier for change
Make Leaders More Effective
Transformation happens through leaders. Great Leader Lens helps leaders move from feedback to action with personalized, research-backed guidance based on what their teams need most.
- Identify the highest-impact opportunities for each team
- Give leaders clear guidance on what to do next
- Turn enterprise priorities into relevant action at the team level
- Scale stronger leadership without putting more burden on HR
Demonstrate Your Workplace Transformation
Turn workplace improvements into a competitive advantage. Great Place To Work Certification™ provides independent, employee-backed validation of your workplace, while Best Workplaces™ recognition offers qualifying organizations an opportunity to stand out among leading employers.
- Validate your workplace against a trusted standard of excellence
- Build credibility with employees, candidates, and external stakeholders
- Strengthen your employer and corporate reputation
- Celebrate your achievements and reinforce employee pride
Make Your Workplace an Engine for Change
The strongest transformations don't just change processes or technology. They change how people work together to deliver the strategy.
Understand what's shaping performance. Give leaders the intelligence to act. Build the trust that helps change stick.
Frequently Asked Questions
Culture transformation is the intentional evolution of the workplace behaviors, leadership practices and experiences that shape how an organization performs. Effective culture transformation connects changes in the employee experience to the business strategy the organization is trying to execute.
Great Place To Work provides Workplace Intelligence that helps organizations understand the conditions affecting performance, identify where change is needed and equip leaders to take action.
The Trust Index provides a consistent, research-backed way to understand employee experience and trust over time, across teams and against relevant benchmarks. Organizations can track workplace changes alongside the business outcomes their transformation is intended to improve.
Trust is a performance multiplier. During periods of change, it helps employees navigate uncertainty, work effectively with leaders and one another, and adopt new ways of working.
Leaders turn enterprise change into the day-to-day employee experience. Great Leader Lens helps leaders understand what their teams need and gives them practical guidance for what to do next.